Linkki materiaaliin: http://www.eetti.fi/sites/default/files/VASTAMAINOS_ENG_2016_web%20%282%29.pdf
Tuottaja: Eettisen kaupan puolesta ry
Teaching media literacy & geographies of consumption – a guide to running a subvertisement workshop is a guide for educators to use in teaching. In a subvertisement workshop one can discuss world trade, analyse product advertising, and make their own subvertisements.
The guide sets out an approach to teaching media literacy and the geographies of consumption that has been developed by the NGO Pro Ethical Trade Finland (Eettisen kaupan puolesta ry), with funding from the Ministry of Education and Culture of Finland. A subvertisement workshop involves interpreting and subverting the messages made in product advertising. With their teachers, students are shown how to critically read advertisements brought into the classroom and encouraged to work out:
See more information and an introduction video on YouTube.
The guide can be downloaded here. One can ask for a paper version of the guide by sending email to eeva.kemppainen(at)eetti.fi.
The guide is available in Finnish here.